Destino Vera will be present at FITUR 2025 with a renewed and enthusiastic approach. Mayor Alfonso García has stated that the town arrives at this important international event «with its homework done», consolidating itself as one of the main tourist destinations in Spain. Recent achievements include its declaration as an Andalusian Tourist Municipality and its nomination as Best Blue Destination 2024 at the prestigious Sund & Blue Congress. In addition, the “Your Winter Beaches” project has been awarded the Prize for the Best Innovative Tourist Initiative 2024 by Viajar magazine, granting it the VIAJAR Signature seal of quality.
Commitment to De-seasonalization and Tourist Diversity
These recognitions are the result of the efforts of the City Promotion area to diversify and de-seasonalize the tourist offer. Councilor Carolina Pérez has highlighted the commitment to offering varied and quality experiences throughout the year. Initiatives such as “Your Winter Beaches” promote outdoor leisure and sports activities outside the summer season. Also noteworthy is “Vera, Telecommuting City”, aimed at attracting digital nomads, and the development of the Bayra Archaeological Park on Cerro del Espíritu Santo, which will highlight the historical heritage of the ancient Nasrid city.
Boost to the Tourism Sector
The arrival of high speed to the Almeria Levante and the first AVE stop in Vera within the Mediterranean Corridor will enhance connectivity and consolidate Vera as a strategic enclave in the province. This advance will significantly improve access to the municipality, favoring the growth of tourism.
Vera, Protagonist at FITUR 2025
During FITUR 2025, Vera will present several new developments. On Wednesday, January 22, the honorary distinction “Sol de Oro” will be awarded, celebrating its 30th edition recognizing key figures in the tourist promotion of the municipality. In addition, the new Interpretation and Visitor Reception Center of the Bayra Archaeological Park will be presented. Both events will take place in the Costa de Almería exhibition space (Hall 5 of IFEMA) from 12:40 hours.
On Thursday, January 23, Vera will participate in a joint presentation with Almería and the Provincial Council on “Vera, LGTBI friendly Destination” at Stand E15 of Hall 9 at 12:30 hours. Meetings will also be held with agents and companies in the sector to strengthen strategic alliances..
A Destination for the Whole Year
All presentations can be followed live through the official social networks of Destino Vera. Mayor Alfonso García stated: “We are traveling to Madrid with the hope of promoting our municipality as an ideal destination to enjoy throughout the year.” Its spectacular beaches, warm climate, active tourism, history, traditions and gastronomy are the pillars that make Vera a unique place.
With these initiatives, Vera reaffirms its commitment to innovation and sustainability, consolidating itself as a benchmark in the national tourism scene.
